In media buying conversations, the word “scale” almost always points to metropolitan areas. The logic seems simple: bigger cities equal bigger reach. But reach without relevance doesn’t always deliver ...

Add Yahoo as a preferred source to see more of our stories on Google. “Radio was literally all that was left,” Starling tells me on a Zoom call from his pickup truck seven months later. “We were it: ...

Sen. Amy Klobuchar (D-Minn.) said on Wednesday that rural radio stations in her home state could go out of business due to a rescissions package moving through Congress seeking to cut funding for the ...

Add Yahoo as a preferred source to see more of our stories on Google. The White House asked lawmakers to rescind $9.4 billion in spending on June 3, starting the clock on a process that gives Congress ...

Tune in for conversations about new polling, forest farming, and the Rural Health Transformation Fund. Plus, efforts to save ...

In rural America, purchasing decisions don’t begin with convenience. They begin with distance. “How far will I have to drive?” “Will it be there when I arrive?” “Can I get everything?” “Is the trip ...

It has been edited for style, to clarify that local stations were the primary beneficiaries of CPB funding and to note Rep.

Tune in for conversations about innovative childcare solutions, Appalachian weaving traditions, reminiscences of a post-war baseball league, and the network of southern schoolhouses that transformed ...

Gerald Rodriguez, station manager at KRZA, stands in front of the station, in a historical building in Alamosa that has been everything from a church to a home. They have been been redoing the stucco ...

Public radio and TV stations across the country are reeling from the loss of $1.1 billion that had been allocated for the Corporation for Public Broadcasting, which funds National Public Radio, the ...

Washington — The Senate is expected to vote next week on a request from the White House to claw back funding for international aid and public broadcasting. But the funding for rural radio and ...