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Don’t let the simple appearance of a Senko worm mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures. The Senko and its twin, the YUM ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo/Morgan Nowels) New baits are one of my favorite categories of products. They fill anglers with dreams of finding the lure ...

A chartreuse Senko is evident as Tommy Ford lands a bass that fell for his plastic worm. Ford fishes with the same lure and the same color about 90 percent of the time. Courtesy When it comes to bass ...