As general-purpose software shows limitations in addressing specialized needs, vertical solutions—tools designed for a specific industry or business function—are emerging as powerful drivers of ...

Vertical software markets are very 'sticky' which means the LTV of an individual customer can be extremely long. These businesses have high pricing power as customers view their software as mission ...

Software applications go both ways. Horizontal software applications are those apps that could apply to a wide variety of use cases across any industry and work in the hands of almost any user - think ...