Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...
A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...
A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...
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