A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

So you’ve come up with an idea for a business and made the courageous decision to strike out on your own. You’ll get to work on your terms, become your own boss, and hopefully turn a profit by doing ...

Download PDF More Formats on IMF eLibrary Order a Print Copy Create Citation This guidance note describes how to use the Excel-based template developed by the Fiscal Affairs Department (FAD) of the ...