There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

Few technologies have merged into the everyday lives of people around the world as rapidly as artificial intelligence (AI) has in the past few years. It’s like we all just woke up one morning to find ...

Stressed about your business’s future? Maybe it’s time to look to the past for solutions. History buffs know the past offers valuable insights for navigating the challenges of the present. In today’s ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

So said Sequent Partners’ Jim Spaeth, summing up the third day of the 2022 “Attribution & Analytics Accelerator” conference, co-hosted with the Advertising Research Foundation. “[Marketing-mix ...

SCOTTSDALE, Ariz., Oct. 29, 2025 /PRNewswire/ -- CustomerInsights.AI (CIAI) today announced the launch of ciATHENA's Market Mix Modeling (MMM) use case: the pharma industry's first Agentic AI-powered ...

LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its marketing mix modeling engagement. “Marketers in ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...