Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

Procter & Gamble Co. (P&G) corporate headquarters is seen July 15, 2008 in downtown Cincinnati, Ohio. P&G employs over 138,000 people in over 80 countries. Procter & Gamble is facing a lawsuit ...

A team of marketing students has won an award for their innovative design of toothpaste packaging in a competition organised by the Portsmouth Business School and sponsored by an international product ...