NEW DELHI: Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans? Typographic logos are tricky things: They can communicate trust or chaos, make ...

Sarah Hyndman has been exploring how typography influences us for the past decade or so; setting up experiments and studies around its effect on our moods and senses and demonstrating how letterforms ...

There’s room for more than one serif in town these days. Typographers are reworking old logos and giving startups a new look. See how every letter matters Back in June, Spotify announced that it was ...

Google’s colorful new logo has the technology blogs abuzz, but there’s a lot more to it than a slick redesign. It’s a branding effort, with Google actually creating a new typeface to accommodate the ...