What is an Optical Illusion? An optical illusion is a visual phenomenon where the brain misinterprets what the eyes see.

It sounds like the stuff of horror films — but for people who are afflicted with a rare disorder, it’s a terrifying reality. A condition called prosopometamorphopsia (PMO) causes facial features to ...

Ever notice how some makeup trends just seem to work better on certain face shapes? It's not in your head. There's actual science behind why bold, dramatic lips tend to look especially stunning on ...

It not only shapes our perception but also influences how we design objects, architecture, and navigate our environments. Facial pareidolia falls under the broader category of apophenia, the tendency ...

It’s not uncommon for Veronica Smith to be looking at her partner’s face when suddenly she sees his features changing—his eyes moving closer together and then farther apart, his jawline getting wider ...

A recent study including 60 infants was published in the Scientific Reports Journal, which investigated the trajectories of infant visual preference for the mother's face and how these are related to ...

The effect of variability on learning is recognized in many fields: learning is harder when input is variable, but variability leads to better generalization of the knowledge we learned. In this ...