Tracking website visitors is crucial for understanding user behavior and improving marketing strategies. By using various tools and techniques, businesses can gain insights into how visitors interact ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...