A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

When companies across the world are being pushed to follow tougher data privacy rules, a new kind of technology is quietly becoming essential for business leaders. Called Data Clean Rooms, these ...

This article was originally published on February 10, 2025 on Law360 and is republished here with permission. Businesses are constantly seeking innovative ways to improve their customers' experiences.

LiveRamp (RAMP) recognized for extensive partner network, interoperable architecture, and native activation SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and ...