Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Riding an endless wave of nostalgia, one company is exhuming the intellectual property of midcentury designers to create new audiences for forgotten work. By David McCabe There are some possible ...

In under two months, the adoption and usage of e-Commerce reached 2022 projections, with 90% of consumers changing their shopping behavior by mid-March. There are thousands of new online shoppers, ...

How can brands increase their marketing ROI while driving sustainable behavior change? This engaging session will showcase examples of brands who have unlocked this secret through the power of ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The most recent Personal Consumption Expenditures index was delayed because of the government shutdown. By Talmon Joseph Smith El servicio de música ya no es la única empresa que cuantifica nuestra ...