Kroger is testing an expansion of its loyalty rewards program in Columbus and Kansas where shoppers can redeem points not just at the gas pump but at the checkout. Kroger officials told The Enquirer ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

Refuel, Charleston, South Carolina, is launching a new loyalty program this month that prioritizes personalization with fuel ...

Throughout its existence, Fanatics, the global digital sports platform, has focused on creating, and enhancing, a unique, one-of-a-kind customer experience. That mission reached new heights on Tuesday ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...