Opinions expressed by Entrepreneur contributors are their own. Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to ...

“Everything is awesome” was an ongoing mantra in “The Lego Movie” and in 2016, that theme applies to referral marketing as well. Most business leaders intuitively believe that referrals are the best ...

For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing if they’re not going to hit the viral growth of Airbnb and Paypal. That’s a huge ...

More and more companies have adopted a referral marketing system to gain new customers which can be valuable when done properly. Before creating a referral program, companies need to think about what ...

A Nielsen global survey revealed 84% of people trust recommendations from their acquaintances over traditional advertising. Creating strong, authentic relationships and providing excellent service are ...

The first quarter of 2018 was a roller coaster ride for the markets, and more volatility is expected in the months ahead. This market climate comes as independent advisor firms round the corner on yet ...