"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

Tweens today love beauty—glossy lip balms, bath rituals, skincare minis, sparkly hair clips—and it’s adorable. But for many parents, the fear is real: how do you encourage their interest without ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip ...

Are tweens becoming skincare experts? Discover how this booming trend is shaping beauty culture and the hidden risks that ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Speaking of scents, the Heavenly line boasts warm notes of ...