Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size ...
shots

Xfinity's new ad stars a robovac... imagine that

The 60 second spot unfolds from its point of view, gliding across hardwood floors and tracing the edges of a busy home.

Comcast Links AI Ad Targeting And Broadband Expansion To Valuation Story

Comcast's FreeWheel has introduced an AI powered Context Engine for premium video ad targeting, aimed at improving how ads ...
Morningstar

Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...
Seeking Alpha

Comcast’s Universal Ads Appoints David Shaw as Head of Global Expansion to Oversee Platform's International Rollout

With senior leadership roles at Twitter, Snap, TikTok and Reddit, Shaw brings proven expertise in scaling global ad businesses. He will have responsibility for market entry, building scale and ...

Comcast Adds Disney+, Hulu and HBO Max to Xfinity StreamSaver Bundles

Comcast is continuing on its quest to kind-of, sort-of reconstitute the cable TV bundle for the streaming era. On Thursday, Comcast's Xfinity announced an expansion to its StreamSaver bundles, adding ...